With the continuous progress of the times, umbrellas have gradually become a necessity in our lives. After all, there are unpredictable circumstances, and I avoid fabrics. At this time, the usefulness of umbrellas can be maximized and gradually become a thing in our lives. . A series of functions of the umbrella provide us with a safe and comfortable life.
Brand companies are paying more and more attention to the lifestyle of customers. In order to meet the diversified purchase needs of the target consumer group, brand umbrella stores have added a series of products such as silk scarves, hats, glasses, tents and other related products in terms of product terminal presentation. Centralized presentation in terminal specialty stores gives consumers more choices; it not only caters to the diverse needs of customers, but also enriches the brand umbrella terminal product line. The emergence of this pattern is a way for the umbrella industry to take the terminal monopoly route. The trend is also a manifestation of the terminal presentation of brand umbrellas to seize the lifestyle of target consumers. Putting silk scarves, hats, glasses, and tents in umbrella stores has its own deep truth:
1. Effectively avoid the defects of single function of umbrella products
Since ancient times, my country has been a big country in making umbrellas. The traditional culture of umbrellas flourishes. Especially in recent years, my country’s umbrella industry has developed rapidly, and a number of umbrella brands such as “paradise umbrella” and “plum umbrella” have emerged. Umbrella brand specialty stores Quietly entering the prosperous business district of the city, breaking the traditional marketing model.
If a brand umbrella specialty store only sells umbrellas, the product is too single and cannot meet the diverse needs of customers. Corresponding related products appear in the specialty store, which greatly enriches the product structure of the specialty store and effectively avoids the single function of umbrella products. defect.
2. Brand umbrella stores rely on seizing consumer lifestyles to attract consumers’ participation
The multi-category, one-stop shopping method is closer to the diverse needs of consumers. It has become a trend in the construction of retail stores. Brand umbrella stores can only seize the lifestyle of the target consumers. Closely focus on the shopping needs of consumers and meet the target consumers. The desire for on-site experience can capture the attention of consumers in the bustling city business circle and achieve sales goals. Therefore, it is not surprising that umbrella stores provide outdoor leisure related products, such as silk scarves, hats, glasses, tents, etc. . Umbrella stores are no longer selling umbrellas, but the outdoor leisure lifestyle embodied around umbrellas. It is like Vanke selling not only houses, but also a kind of life, a healthy and abundant life. Today’s market competition has changed from product competition to lifestyle competition and solution competition. Consumers’ life behavior has undergone great changes, and they have become more and more “lazy” and “fools.” Through the enrichment of the terminal product line, the brand umbrella store has cleverly incorporated consumer groups pursuing outdoor leisure and fashion into its target customers, starting from preempting lifestyles, and firmly grasping consumers in their hands.
3. The rich product line of brand stores is a trend in the industry
A successful brand company develops a reasonable category extension around the lifestyle of the target consumers, which can significantly promote the rapid development of the brand. For example, Rejoice has launched more products such as Rejoice soap and Rejoice shower gel after shampoo; Fuguiniao follows leather shoes. Launched more products such as Fuguiniao clothing and Fuguiniao leather goods. Many brand companies are aware of relying on rich product lines to firmly grasp consumers. At the same time, with the network coverage and terminal layout unchanged, the rich product line effectively promotes sales and meets the multiple needs of target consumers. Brand companies carry out category extensions, enriching product lines mainly based on preempting consumers’ lifestyles, starting from consumers’ diversified purchasing needs, and carrying out reasonable category extensions; the umbrella industry, as a new industry that has just entered the brand monopoly system, has the biggest bottleneck It is a single product. On the basis of learning from the monopoly system of other industries, enriching the product line and presenting it in the terminal is an inevitable trend for the umbrella brand monopoly.
Post time: Mar-05-2021